Sorry about being away for so long. The job I got late last year kept me busy with little time for blogging. But, I'm hopping to be able to post at least once a week from now on.
Indie lovers, you're probably why ahead of me on this, but I found a company called Smashwords that lets you publish your book through their site and they distribute it to many other sites, including an iPhone app called Stanza. Stanza allows subscribers to buy books, including indie books from Smashwords.
The process for publishing your book on Smashwords in e-book form isn't too daunting. It's just a matter of formatting correctly (their way, not yours) so that their conversion program can convert it into many other formats for use on computers, palms, iPhone, and Sony and Kindle electronic readers.
The multiple formats allows you to reach readers from multiple platforms. You set your own price for the book, and receive royalties of up to 85% of your net sales. There are processing fees and Smashwords lets you experiment with different pricing scenarios to find the right price for you and your book. They've recently started an affiliate marketing program also.
All in all, Smashwords seems like a great way for a new writer to get his work out to the public.